Executive Coaching, Leadership Workshops & Keynote Speaking in Philadelphia

★ 5.0 from 20 Google reviews — see our reviews on Google

Crawford Leadership Strategies provides executive coaching, leadership development training, and keynote speaking to organizations in Philadelphia and the surrounding region. Founded in 2014 by Joyel Crawford, a Certified Professional Career Coach, MBA, and TEDx speaker whose clients include the U.S. Senate, NASA JPL, and The New York Times, the practice works with managers stepping into leadership and executives navigating change. Engagements are available in person across Greater Philadelphia, nationally and internationally, or virtually for leaders and teams worldwide.

Talk with Joyel about your leaders

Philadelphia leaders need more than generic coaching

Philadelphia is a relationship-driven city with a diverse business community that spans healthcare, higher education, financial services, media, government, technology, professional services, and mission-led organizations. Leaders here are often managing more than performance. They are leading through restructuring, rapid growth, hybrid work, shifting expectations, and the very human emotions that come with change.

That work requires more than a motivational conversation or an off-the-shelf leadership program.

Joyel Crawford helps leaders understand how they show up, communicate with greater clarity, make better decisions, and lead people through uncertainty without losing trust. Her approach combines nearly two decades of corporate HR and leadership development experience with practical coaching that can be applied immediately. Before founding Crawford Leadership Strategies, Joyel spent 18 years at Verizon Wireless and led management and employee development initiatives supporting approximately 30,000 employees.

This is leadership development grounded in what actually happens at work: competing priorities, difficult conversations, unclear expectations, organizational politics, changing teams, and the pressure to deliver results while taking care of people.

Who Joyel works with in Greater Philadelphia

Joyel partners with organizations that want stronger leaders, healthier communication, and development that continues after the workshop ends. Local engagements may include:

New and recently promoted managers who need to build confidence and move from individual contributor to people leader
Directors and senior leaders navigating broader visibility, increased influence, and more complex decisions
Executives leading through restructuring, layoffs, culture change, or rapid growth
High-potential leaders preparing for expanded responsibility
Leadership teams that need clearer communication, stronger accountability, and better alignment
HR, talent, and learning leaders looking for an experienced external coach or leadership development consultant

Coaching may be sponsored by an organization for one leader, offered to a cohort, or integrated into a broader leadership initiative. Each engagement is shaped around the business need, the leader’s goals, and the outcomes the organizational sponsor wants to support.

Executive coaching that connects insight to action

Executive coaching is most valuable when it changes what a leader does, not simply what a leader knows. Joyel creates a candid, supportive space where leaders can examine patterns, challenge assumptions, and practice a more effective way forward.

Common coaching priorities include executive presence, strategic communication, delegation, influence, confidence, stakeholder management, self-advocacy, team leadership, conflict, feedback, and leading through change. Depending on the engagement, coaching may include stakeholder input, behavioral assessments, focused assignments, and sponsor check-ins that protect confidentiality while keeping the work aligned with organizational goals.

Joyel’s RISE approach helps leaders Reflect, Identify, Strategize, and Execute. That means pausing long enough to understand what is happening, identifying what the leader and organization need, building a practical strategy, and taking courageous action. Leaders leave sessions with clarity about what to do next and accountability for doing it.

Leadership development for Philadelphia organizations

Crawford Leadership Strategies also designs and delivers leadership development experiences for teams, cohorts, and organizations. Programs are tailored to the audience and may address:

Management versus leadership
Leading through organizational change
Communicating with confidence and clarity
Coaching and feedback skills
Emotional intelligence
Accountability and difficult conversations
Employee engagement and retention
Self-advocacy, visibility, and influence
Building trust across teams

Formats range from interactive keynotes and workshops to multi-session cohorts and hybrid programs that combine training with individual or group coaching. The goal is not to create a one-day burst of enthusiasm. It is to give leaders practical language, tools, and behaviors they can use in their next meeting, conversation, or decision.

Philadelphia roots, national-level experience

Joyel brings national credibility and a genuine connection to the Philadelphia region. Her career advice and leadership insights have been featured by WHYY, Philadelphia Magazine, and The Philadelphia Inquirer. She has also contributed her expertise to the local HR community through Philly SHRM, including its HR Fresh Take podcast and Symposium programming.

Her client and audience experience includes organizations such as Aramark, SHRM, and Solenis in the region, as well as the U.S. Senate, NASA’s Jet Propulsion Laboratory, The New York Times, ESPN, Intuit, Amazon, PepsiCo, and JPMorgan Chase. These engagements span executive coaching, leadership development, facilitation, and keynote speaking.

Joyel is an award-winning executive coach, an international TEDx speaker, and the author of Show Your Ask: Using Your Voice to Advocate for Yourself and Your Career. Her TEDx talk, “Why We Should Go Bald Together,” has surpassed one million views. She has also been recognized for six consecutive years as one of Philadelphia’s Best Career Coaches by Find My Profession.

The throughline is simple: Joyel helps people use their voice, lead with courage, and move from insight to action.

Based near Philadelphia. Available worldwide.

Crawford Leadership Strategies provides in-person executive coaching, leadership development, and keynote speaking throughout Greater Philadelphia, including Center City, University City, the Main Line, King of Prussia, Bucks County, Montgomery County, Chester County, Delaware County, South Jersey, and northern Delaware.

Joyel also travels throughout the United States and internationally for corporate keynotes, leadership programs, executive retreats, and other organizational engagements. Virtual executive coaching, group coaching, workshops, and keynotes are available to leaders and teams worldwide.

Organizations can choose the delivery format that best fits their leaders and goals:

In-person: Executive coaching, workshops, retreats, and keynotes delivered at the client’s office, conference venue, or another agreed-upon location.
Virtual: Individual coaching, group coaching, workshops, and keynotes delivered online for leaders and teams worldwide.
Hybrid: Virtual coaching combined with in-person leadership development for distributed or multi-location teams.

Executive coaching and leadership development fees

Organizational executive coaching begins at $7,500. Leadership workshops begin at $10,000, and keynote speaking engagements begin at $15,000. Multi-session programs and engagements that combine speaking, training, assessments, or coaching are customized based on scope.

For professionals investing in their own growth outside an organizational engagement, self-sponsored coaching starts at $300–$600 a month, depending on session length and package. Get started to set up a strategy call and find the right fit.

See full pricing details

Wondering whether coaching is worth the investment? See our breakdown of the research on executive coaching ROI and what actually drives results.

Final fees may vary based on the number of participants, engagement length, customization, assessments, travel, sponsor involvement, and additional program elements. A conversation with Joyel will help determine the right format and investment. If the need is outside the scope of Crawford Leadership Strategies, she will say so.

What it is like to work with Joyel

Joyel is warm, direct, practical, and unafraid to ask the question beneath the question. She brings the perspective of someone who has worked inside a major corporation, advised leaders across industries, and coached people through the moments when the next move is not obvious.

Clients can expect clear expectations, thoughtful preparation, honest feedback, and tools that fit the realities of their workplace. Joyel meets leaders where they are, but she does not leave them there. The work is designed to build self-awareness, strengthen leadership behavior, and support measurable movement toward the agreed goal.

Ready to strengthen a leader, leadership team, or organization in Greater Philadelphia? Schedule a strategy conversation

Frequently asked questions

What does an executive coach help with?

An executive coach helps leaders examine how they communicate, make decisions, influence others, manage competing priorities, and lead teams. Coaching can support a specific transition or challenge, such as a promotion, expanded role, difficult team dynamic, organizational change, or the need to strengthen executive presence.

Who is executive coaching for?

Joyel works with emerging managers, high-potential talent, directors, senior leaders, and executives. She also supports leaders who are technically strong but need help with communication, delegation, confidence, stakeholder management, or the people side of leadership.

How long does an executive coaching engagement last?

Most organizational coaching engagements run for three to six months. The exact length depends on the leader’s goals, session cadence, sponsor expectations, and whether assessments or stakeholder input are included. Longer engagements are available when the organization wants sustained support through a major transition.

Do you provide in-person executive coaching in Philadelphia?

Yes. In-person coaching and leadership development are available across Greater Philadelphia, the Main Line, surrounding Pennsylvania counties, South Jersey, and northern Delaware. Virtual coaching is also available for local leaders and distributed teams.

Can you coach several leaders from the same organization?

Yes. Crawford Leadership Strategies can support multiple leaders through individual coaching, group coaching, a leadership cohort, or a hybrid program that combines workshops with coaching. The design depends on the shared business need and the individual development goals.

Do you offer leadership assessments?

Yes. Assessments may be included when they support the goal of the engagement. Joyel is certified in tools including DISC and Birkman and can use assessment insights to help leaders understand behavioral patterns, communication preferences, and potential blind spots.

How much do executive coaching and leadership development services cost?

How do we get started?

Start with a strategy conversation. Joyel will ask about the business context, the leader or audience, the desired outcomes, timing, and what has already been tried. From there, Crawford Leadership Strategies can recommend an appropriate coaching or leadership development format and provide a proposal.

Contact Crawford Leadership Strategies

Crawford Leadership Strategies, LLC
Serving Philadelphia, Pennsylvania and the Greater Philadelphia region
Phone: 267-908-6398
Email: Info@crawfordleadership.com
Website: https://crawfordleadership.com/